Welcome to the Orchestra Forum online blog. We hope to continue and build on some of the discusions we've had in Cleveland this weekend. To read the topic for our discussion, which I tried to synthesize from our last session in Cleveland, look at the top of the right column. To find out how to post, skip down to the FAQ section in the right column, click on the "more" button, and all will be revealed. If it's not, contact me at .
Just to get things going, I have to say how impressed I was by how many people made connections between the personal experiences they were having this weekend and the idea of thinking about reinventing how they and their orchestra might do their work. Every creative industry is facing these issues right now, struggling to reinvent themselves. TV audiences are falling off, movie attendance is down, pop music has had several years of declining sales, book publishers are shedding their midlists, and newspapers are hemorrhaging readers. Most of these industries are in much more dire straits than orchestras are.
That doesn't mean orchestras shouldn't change anything; it's merely to point out that orchestras aren't alone in these problems, and I wonder if there aren't lessons to be learned from some of the new social networking companies who are figuring out how to connect very personally with an audience and build thriving interactive communities out of them. Isn't that at the heart of what we were talking about this weekend - trying to find ways of bringing the personal artistic experience home to our audiences?


Welcome
To bring those personal artistic experiences to our audiences, I'll restate the thesis of our adventures this weekend.
We musicians have the opportunity to connect meaningfully and personally through encouraging musical creativity. Those experiences with creativity can lead to deeper and more perceptive listening, they can put audience members back in touch with their own personal creativity, and they can satisfy people's innate desire to play.
Jon Deak is a perfect embodiment of that notion, since he plays nightly on the concert stage but is also clearly devoted to his role and responsibility as composer to bring his passion for creativity to others. But there are also other of us, inside and outside of the core body of musicians with interests and skills related to musical creativity whose passions can be tapped. I noticed that the Fall retreat materials contained the following:
"Among the innovative acts at the core of an orchestra is that of the composer (alive or past) who, in creating and shaping sound into complex architecture, addresses thousands of issues around
innovation, every time he or she begins work. If and when a piece gets completed, it stands as a living
testimony to a struggle with, and a discovery about, the medium of music, balancing always, and in
different ways, the renewal of a tradition of order and the entry into a place of novelty. Related acts of
innovation occur when interpreters come together to perform compositions."
All of us as musicians can encourage creativity. We can support the endeavors of amateur musicians who crave the experience of interacting with the orchestra. We can nurture the interactive community that Doug suggests through our artform if we have the courage to open it up through a spirit of risk-taking and play.
This is not a call for new programs but a shift in thinking about what our expanded role is as a musical organization going forward. Lowell exhorted us to be "unbounded" in our imaginings, and I think it can lead to new thinking in concert presentation, audience building, and institutional growth.